There’s a right way to drink a martini, and then there’s… unspeakable monstrosities. In a gin category rife with misguided newcomers, Tanqueray needed an enduring, new platform to resonate with an audience tired of fleeting trends. So we doubled down on their heritage to provoke a bold choice:
CLASSIC OR NOTHING. 

Directed by Christine Yuan
Art Direction by Will Von Weise
Creative Direction by Victoria Trow, Miklas Manneke & Ida Gronblom