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Amazon Ads SMB

Amazon Ads is trying to recruit small business owners from the likes of Meta, Google, and traditional billboards. So we created a platform called Gain The Edge and launched it through the story of two dueling car dealers who just can't stop one-upping each other.
60s TVCs
Introducing Gina and Hank, two wildly different car dealers who happen to operate across the street from one another.
15s TVCs
Social
On set, we also captured a ton of outtakes for a suite of lowfi, more organic-feeling content.


Amazon Ads Small Biz
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