How can Captain Morgan bring the spirit of adventure to the NFL? By creating the scavenger hunt to end all scavenger hunts—where clues could be hiding anywhere, all season long. Especially in  commercials starring Bebe Rexha, Amine, and Victor Cruz.  

A multi-agency effort, we led the IAT team to create a whole ecosystem of TV, OOH, social, experiential, and even voicemail-based adventures.

Art director: Will Von Weise
Creative Directors: Max Dufrechou, David Woodbury, Laura Vancil, Darina Khafizova, Matt Silvester